Let the Parade Begin!: Kicking Off the Parade of Homes with Style

The Parade of Homes is one of the most exciting events in the Grand Rapids real estate calendar, showcasing the finest craftsmanship, design, and innovation our region has to offer. Builders, designers, and real estate professionals pull out all the stops to make these properties unforgettable. At Brass and Batten Design, we’re thrilled to bring our staging expertise to the Parade of Homes, helping builders create standout show homes that captivate attendees and potential buyers.

Why the Parade of Homes Is a Big Deal

The Parade of Homes isn’t just about touring properties; it’s about inspiration, connection, and opportunity. Here’s why it’s such an important event:

Showcasing Excellence: The Parade highlights the best in homebuilding, from cutting-edge features to impeccable craftsmanship.

Reaching the Right Audience: The event attracts serious buyers, design enthusiasts, and industry professionals, offering unmatched exposure.

Setting Trends: It’s a chance to showcase what’s new and next in home design, creating buzz that can set builders apart.

The Role of Staging in the Parade of Homes

A beautifully staged home doesn’t just look good—it creates an emotional connection with viewers. Here’s how staging elevates Parade homes:

Makes a Memorable First Impression: With so many homes to tour, buyers remember the ones that stand out. Staging ensures your home leaves a lasting impact.

Highlights Features: From an expansive kitchen to a luxurious primary suite, staging draws attention to the details that make a home exceptional.

Creates a Lifestyle: Staging helps buyers envision how they could live in the space, turning interest into action.

How Brass and Batten Design Stands Out

At Brass and Batten Design, we understand the unique demands of staging for the Parade of Homes. Here’s what sets us apart:

Customized Staging: No cookie-cutter designs here! We tailor our staging to each property’s style and target audience, ensuring it feels cohesive and intentional.

High-End Inventory: We use quality furnishings and decor to complement the craftsmanship and design of Parade homes.

Attention to Detail: From the placement of every pillow to the color palette of each room, our meticulous approach ensures a flawless presentation.

Collaboration with Builders: We work closely with builders to align our staging with their vision, enhancing the property’s overall appeal.

Why Builders Choose Brass and Batten

Builders in Grand Rapids trust Brass and Batten Design for one simple reason: We deliver results. Homes we stage consistently:

Attract more attention during the Parade

Receive glowing feedback from attendees

Sell faster and at higher prices after the event

Get Ready to Shine at the Parade of Homes

If you’re a builder preparing for this year’s Parade of Homes, staging is your secret weapon for making an unforgettable impression. At Brass and Batten Design, we’re here to help your property stand out, wow attendees, and turn interest into offers.