How to Prepare a Parade Home for the Parade of Homes

Preparing for the Parade of Homes requires much more than finishing construction.

The weeks leading up to the event are critical.

Complete Punch List Items Early

Last-minute projects create unnecessary stress.

Builders should aim to complete flooring, lighting, trim, paint, and countertops before staging begins.

Schedule Staging Before Photography

Professional staging should happen before photos and video are captured.

Marketing assets are often used for websites, social media, and future advertising long after the Parade ends.

Define Every Space

Visitors move quickly through homes.

Bonus rooms, offices, lofts, and awkward spaces should all have clear purpose.

Professional home staging helps visitors understand the floor plan and maximize perceived value.

Think Beyond the Event

Parade homes are marketing tools.

A thoughtfully staged home continues generating content and attracting buyers long after Parade season ends.

Parade Home Staging Throughout West Michigan

Brass & Batten Home Staging & Design works alongside builders throughout Grand Rapids and West Michigan to prepare Parade homes for photography, tours, and future marketing.